Brand conscious...The Deloitte way!

The urge to be within the realm of security and comfort, underlines the very essence of human psychology.Too heavy a sentence for
assumption, right???let us take an example : Given the liberty on financial constraints, what would we choose if one fine day, we had to pick between a pair of Levis strauss or New port Jeans. Or may be between Nike or Action shoes.I guess , most of us (including the one writing this blog) would blindly opt for the former one. Levis and Nike. And why so??Are action shoes more susceptible to wear-n-tear or Newport jeans dont look good on us???The introductory statement would exactly suffice to the option any of us would have preferred . In other words, its the "brand" that matters.Atleast, we think,it matters! Choosing the branded item would atleast give us a sense of assurance of the item's longitivity and better performance.

The very "item" is analogous to our "career", if we take into account the corporate scenario.If anyone asks , what enlightened me to leave a fat salaried job in my hometown, and shift 1500 km away to a land which i had never visited and do a job ,which has a profile that doesnt match to my academic qualifications, i remain speechless...Except the "brand" value, there is nothing i can put up to defend myself.Why are engineers being hired when the same work can be done by any CA student?? Can I ever ,put to use,the entire electronics knowledge that we gained in the entire four years of our college tenure, or atleast ,claimed to! Would my non-commerce background pose any sort of hindrance to my career growth?

Questions that plague my mind,are numerous.And answers to those,i have are none. Better, i leave it to time itself, to bear the testimony of whether my decison was correct or not.Perhaps,being the branded company, Deloitte is, i will prosper more here than at any place else. Perhaps, five years down the line, i will see myself,as a manager ,enlightening others why they should join deloitte.

As for the timebeing,sitting in the huge "Deloitte office",wearing an "Arrow" shirt, a "Blackberrys" pant and a "Titan" watch, i can just say(read hope), that ,

Brand does matter.....